To establish a brand takes a long time. To be identified as a brand takes hard work. Before this can happen someone needs to have a vision. A vision is a shared idea of where are we going.
If you have a vision then it is important to have it communicated to your target audiences. If you audience does not know what you stand for, what do you work for and what you have to offer, it is time to roll up your sleeves and boost your communications. Especially now when well branded contents stand out of the crowd.
Remind your people that you exist. And they will remember you when they make the next decision. And they choose you. This is why vision and branding go together and are key tools for any successful business or location.