Airport City Aviapolis at Helsinki Airport in Finland. The largest public-private-project by investments if Finland. Most successful area branding work which has generated value to all major stakeholders: City of Vantaa, Finavia and private landowners. Project lead and vision building by Art Palace.
What: Aviapolis Airport City – vision, brand and project management
Client: City of Vantaa (home city of Helsinki Airport), Finland, management company Airport Area Marketing Oy with Helsinki airport real estates and major Nordic construction companies and real estate investors Lemminkäinen, NCC, Pohjola, Skanska, Sponda, SRV and YIT. www.aviapolis.fi
- Project lead (development and marketing)
- Area promotion for international real estate investors at ExpoReal and MIPIM real estate investors fairs since 2003
- 3d-modelling and vr-solutions
Key results:
- Establishing a new brand for the airport area
- Creating the awareness and interest for companies to perceive airport as a prominent office location – the area became most wanted in Helsinki region using brand as a tool to drive economic growth
- Operating successfully Finland’s largest public-private partnership
- Creating more value of connectivity to the region and beyond- in Finland’s case offering the best Nordic air connectivity
- Internationally introducing the brand concept into the discussion and development of airport cities and aerotropolis as a popular speaker at international conferences on airport cities, aerotropolis and smart airports